Rishiraj Media setup and managed the launch of Nongshim's Shin Stir Fry Noodles in India!

Nongshim Co., Ltd., a South Korean multinational food and beverage company, is headquartered in Seoul, South Korea. Founded in 1965 as Lotte Food Industrial Company, it was renamed Nongshim in 1978.

As the largest instant noodles and snack company in South Korea, Nongshim reported assets of 2.57 trillion won and sales of 2.81 trillion won at the end of 2015. The company operates 11 factories globally, with subsidiaries both domestically and internationally, serving over 100 countries. The company is chaired by Shin Dong-won, the son of founder Shin Choon-ho.

The event began with a ribbon-cutting ceremony led by Mr. Chu and Mr. Danny, delegates from South Korea. This was followed by the unboxing of the new "Shin Stir Fry" noodles by Mr. Danny, who revealed the product from a large red box that matched the brand’s vibrant color scheme. A K-Pop dance performance on the inaugural day added cultural excitement, while two tiger mascots entertained visitors, particularly children.

An impressive pyramid of Shin Stir Fry noodle packs served as the event’s centrepiece, and a food-tasting booth allowed attendees to sample the spicy noodles. Interactive games, such as "Spin to Win" and the "Fast-Eating Challenge," engaged participants, while traditional Korean games inspired by "Squid Game," like Ddakji and the Dalgona Cookie Challenge, drew large crowds. A kitchen-themed photo booth and a caricature artist provided personalized keepsakes.

A large LED screen displayed promotional content, attracting potential buyers, while event staff wore customized t-shirts with the hashtag #wakeupyourspiceinstincts to increase visibility. The event garnered significant coverage from food bloggers and publications like LBB, further amplifying its reach.

The launch event was a comprehensive success, attracting thousands of visitors daily, boosting brand visibility, and generating positive consumer feedback. The strategic blend of cultural elements, interactive activities, and social media integration exemplified an effective product launch strategy, establishing a strong brand presence in the Indian market.

Conclusion

The launch event for Shin Stir Fry noodles by Nongshim, executed by Rishiraj Media, was a comprehensive success. Through strategic planning, engaging activities, and effective use of media, the event not only introduced the product to the Indian market but also established a strong brand presence and consumer connection. The blend of cultural elements, interactive games, and social media integration exemplified an effective product launch strategy in a competitive market.