Max Life Insurance

We supplied 1000+ personalized bats signed by Rohit Sharma

Max Life Insurance Company Limited, formerly known as Max New York Life Insurance Company Limited, is an Indian life insurance company headquartered in New Delhi. It is the largest non-bank private-sector life insurer in India, operating as an 80:20 joint venture between Max Financial Services and Axis Bank.

The company functions as a subsidiary of the publicly-listed Max Financial Services and was founded in 2000 following the liberalization of the insurance sector in India. Its operations commenced in 2001, and Max Life Insurance is part of the Max Group.

Max Life Insurance sought to enhance engagement and excitement among their employees during the ongoing IPL season by organizing fun cricket-related activities. However, they faced the challenge of making these activities more interesting and engaging to encourage active participation. They recognized the need for a unique and motivating incentive that would inspire their employees to participate with greater enthusiasm.

In response to Max Life Insurance's quest for an engaging and motivating solution for their IPL season fun games activity, we collaborated with them to brainstorm ideas and devise a strategy. Through initial discussions and meetings, we identified the opportunity to leverage the popularity of cricket and the IPL to create a compelling incentive for their employees.

After careful consideration, we proposed the idea of providing personalized signed bats of Rohit Sharma, a renowned cricketer and captain of the Mumbai Indians IPL team. These personalized bats would serve as exclusive and coveted prizes, enticing employees to participate with passion and enthusiasm. By associating the incentive with a celebrated cricketer like Rohit Sharma, we aimed to evoke excitement and ignite a sense of pride among the employees.

To execute this plan, we meticulously managed the merchandising process, ensuring the production of over 1000 personalized bats for distribution to Max Life Insurance's employees. Each bat was carefully crafted and authenticated with Rohit Sharma's signature, adding a touch of exclusivity and authenticity to the incentive.

Through this solution, Max Life Insurance was able to inject excitement and motivation into their IPL season fun games activity, fostering a sense of camaraderie and engagement among their employees.


In conclusion, our collaborative effort with Max Life Insurance exemplifies the power of innovative solutions in enhancing employee engagement and motivation. By leveraging the allure of cricket and the IPL, we created a compelling incentive that resonated with employees and encouraged active participation. Through thoughtful planning and execution, we delivered a solution that not only met but exceeded Max Life Insurance's expectations, leaving a lasting impact on their employees and reinforcing their commitment to fostering a vibrant and inclusive workplace culture.

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