0+

Attendee Engagement

0K+

Registration & Check-In

0K+

Downloads

Introduction

The 13th Edition of the International Railway Equipment Exhibition (IREE) in 2019, hosted by the Confederation of Indian Industry (CII) in partnership with Indian Railways, is the apex global event for the rail transportation sector in Asia. The exhibition served as a platform to showcase cutting-edge technological advancements, new products, and innovations directly to numerous decision-makers within the Indian Railways. It took place from October 22nd to 24th, 2019, at Aero City in New Delhi, India.

IREE has established itself as Asia’s premier global event for the rail transportation sector. It attracted 500 companies from 20 different countries, showcasing their best available technologies in the railway sector. Germany was the focus country at that time and showcased its technological products at the exclusive German Pavilion during IREE 2019. The theme for the 13th Edition of IREE 2019 was “India Railway: Riding High the Technology Waves."

Problem

Reflecting on the past IREE events, both visitors and exhibitors encountered a series of challenges, particularly in accessing updated information on mobile devices. This resulted in a less-than-ideal user experience on smaller screens. The insufficient search functionalities led to delays in obtaining critical event details, subsequently decreasing user satisfaction. Additionally, the absence of personalized notifications could potentially cause attendees to miss important updates during the event, emphasizing the need for a more user-friendly event application to improve engagement and the overall experience.

Solution

In response to these challenges, Rishiraj Media Tech Solutions came forward with a groundbreaking solution: a dedicated mobile app for IREE 2019. This comprehensive app addressed various user needs by offering a wide array of features tailored to the demands of attendees and exhibitors alike. It provided a dynamic schedule encompassing keynote speeches, panel discussions, product launches, and interactive workshops. Notably, the app featured a push notification system that ensured users received the latest event insights in real time, enhancing their engagement throughout the event.

The introduction of the Exhibition Virtual Map within the app revolutionized navigation across the expansive venue of IREE 2019. This digital guide empowered visitors to effortlessly explore exhibitor stalls, locate specific brands or products, and efficiently plan their routes. With detailed markers, descriptions, and categorized sections, the virtual map facilitated seamless exploration, enabling attendees to discover and engage with the latest innovations and concepts presented by exhibitors, creating a personalized and enriching experience.

Furthermore, the app streamlined the entry process through an efficient visitor registration system, significantly reducing the time required for registration and check-in. Attendees experienced hassle-free registration via a user-friendly interface, generating personalized QR codes for effortless entry into the event.

Conclusion

Operating as a dedicated hub for an entire year, the app became an indispensable tool for both attendees and exhibitors. With over 20,000 downloads across Android and iOS platforms, it solidified its position as a crucial asset for all participants.

In addition to these functionalities, the app boasted an extensive exhibitor list, encompassing over 500 exhibitors. Each listing included detailed product information and contact details, allowing attendees to explore diverse offerings and easily connect with exhibitors of interest.

The user-friendly interface and comprehensive functionalities of the app significantly enhanced attendee engagement, satisfaction, and overall experience during the 13th Edition of IREE 2019. By serving as a seamless and centralized platform for accessing crucial event details, the app played a pivotal role in the success and impact of this prestigious exhibition, elevating its significance within the rail transportation sector in Asia.