Completed a complex car branding project for Fortum's sustainability campaign

Fortum, a leading Nordic energy company, is dedicated to fostering a world where people, businesses, and nature thrive in harmony. Renowned as one of Europe’s foremost producers of clean energy, they are steadfast in our pursuit of ambitious environmental goals through the reliable generation and delivery of clean energy, they empower industries to decarbonize their processes and foster sustainable growth.

Their core operations in the Nordics are centered around efficient, carbon-neutral power generation, complemented by the dependable provision of electricity and district heating to residential and commercial customers. As established market leaders in these domains, they remain committed to fortifying their position while selectively pursuing long-term growth opportunities and leveraging market dynamics.

When Fortum, a leading energy company, approached us to create a car branding campaign with a sustainability theme, we knew we had a unique challenge on our hands. The goal was to promote eco-friendly cars and raise awareness about the importance of sustainability, but the task of branding a car with a sustainability theme proved to be a complex one. The main hurdle was designing a visually appealing and informative branding that fit accurately on the car, without obscuring essential information and other critical features. The car's curved surfaces, varying sizes, and complex shapes made it difficult to create a branding design that was both aesthetically pleasing and functional.

Moreover, the branding had to be easily visible and recognizable from a distance, even when the car was in motion. The design had to be consistent with Fortum's brand identity, while also effectively communicating the message of sustainability and eco-friendliness. The challenge was to strike a balance between creativity and functionality, ensuring that the branding design was both attention-grabbing and informative.

To overcome these challenges, our team at Rishiraj Media employed a multi-faceted approach that combined innovative design, advanced technology, and strategic messaging. We began by utilizing 3D design software and simulation tools to create a precise, customized branding design that fit the car's unique shape and size. This ensured that the design was tailored to the car's contours, avoiding any obstruction of critical features.

We also developed a modular design approach, where the branding was divided into smaller, interconnected elements, allowing for greater flexibility in terms of placement, size, and shape, while maintaining a cohesive visual identity.

Conclusion

Our team worked closely with Fortum to ensure that the branding design was consistent with their brand identity and effectively conveyed the message of sustainability. The end result was a car branding campaign that not only promoted eco-friendly cars but also showcased Fortum's commitment to innovation and sustainability.