Organized a month-long ice cream festival and executed cafeteria branding for the launch of American Express' new office

Compass Group India, a wholly-owned subsidiary of Compass Group PLC, has been catering to the Corporate, Healthcare, and Education markets in India since 2008, upholding world-class delivery standards nationwide. Operating in over 450 client locations, expanded to 1000 sites, they provide exceptional services and serve more than 4,00,000 meals daily. Our sector-focused businesses grant clients access to unparalleled experience, global practices, and cutting-edge innovations.

The diverse array of companies that have become a part of Compass has significantly enriched our heritage, molding the distinctive personality of our present-day business. Despite the substantial evolution from our humble beginnings to our current status as an international enterprise, our team's unwavering commitment to our customers, the excellence of our service, and our innovative spirit persist as enduring and integral elements of our ongoing development.

American Express faced the challenge of creating an employee engagement activity for their new office in Manesar that would foster team spirit and provide a memorable experience for all employees. Aiming to boost morale and enhance workplace satisfaction, they sought a creative solution that would cater to the diverse tastes and preferences of their workforce. Additionally, they needed to brand the office cafeteria to reflect the vibrant and dynamic culture of American Express.

After thorough consideration and collaboration, Compass Group India and American Express partnered with us to design and implement an engaging activity for the new office's employees, as well as to handle the cafeteria branding. Through extensive brainstorming sessions, we conceived a plan to offer employees a nostalgic experience while engaging them in a series of fun and interactive activities. We organized a month-long ice cream festival at the American Express office, featuring a rotation of ice cream flavors and themes every four days. With offerings such as Turkish ice cream, Teppanyaki, Rolled ice cream, and more, we curated an experience designed to delight and inspire the entire workforce.

For the cafeteria branding, we developed a comprehensive strategy to create a visually appealing and welcoming environment that would enhance the overall dining experience. This included designing custom signage, incorporating American Express branding elements, and creating themed décor that resonated with the company's values and culture. By integrating vibrant colors, modern design elements, and inspirational quotes, we transformed the cafeteria into a space that not only served as a dining area but also as a hub for relaxation and socialization, further contributing to employee satisfaction and engagement.

Conclusion

The month-long ice cream festival proved to be a resounding success, exceeding expectations and leaving a lasting impression on employees. By providing a platform for meaningful engagement and shared experiences, the festival strengthened bonds within the team and reinforced the company's commitment to employee satisfaction.

Through our collaborative efforts with Compass Group India and American Express, we were able to deliver an unforgettable event and branding experience that not only brought joy and nostalgia to the workplace but also contributed to a positive and inclusive company culture. As we continue to innovate and inspire, we look forward to creating more memorable experiences that bring people together and foster a sense of belonging in the workplace.