A Comprehensive Design and Communication Ecosystem for India's Premier Chemicals & Petrochemicals Expo

About

CPX 2025 stands as one of India's leading platforms for the chemicals and petrochemicals sector, bringing together global industry leaders, policymakers, innovators, and investors. Commissioned by the Department of Chemicals and Petrochemicals, the responsibility to build a 360-degree creative communication suite for this landmark event was entrusted to us.

The goal: to create a unified visual identity that would elevate the expo experience across print, digital, and on-ground environments.

Objective

The core mandate was fourfold:

• Establish a cohesive and premium visual identity that reflects the expo's technological and industrial significance
• Ensure multi-channel visibility across traditional media, digital platforms, and outdoor environments
• Create user-friendly event collaterals to assist exhibitors, delegates, policymakers, and visitors
• Drive registrations, footfall, and sector-wide engagement in the run-up to the event

Creative Strategy

Our approach was anchored in three foundational pillars:

1. Consistency in Communication

We crafted a unified design language rooted in a modern industrial aesthetic, complemented by clean typography and a colour palette reflecting innovation, sustainability, and engineering excellence.

2. High Visibility & Multi-Format Adaptability

Creatives were optimised for a range of touchpoints, from print and outdoor surfaces to digital screens and event venues.

3. Precision for Stakeholder Experience

Collaterals such as badges, invites, and standees were designed with clear hierarchy and brand consistency, ensuring a seamless flow for all user categories.

Key Deliverables

Print Collaterals

• Newspaper Advertisements

Full-page, half-page, and strip ads featured across leading national dailies, promoting CPX 2025's global relevance, exhibitor opportunities, and participation highlights.

• Pamphlets & Leaflets

Crisp, informative materials crafted for hand-to-hand distribution and institutional outreach.

• Badges & Lanyards

Designed for smooth check-ins with category-wise differentiation (visitor, exhibitor, media) through colour coding and branding precision.

• Invite Cards

Premium cards with formal layouts and elegant finishes, developed specifically for VIPs, government dignitaries, and international delegates.

Digital Collaterals

• Web Banners

Responsive, high-visibility creatives for partner portals and promotional landing pages.

• Emailers

Stage-wise emailers covering announcements, exhibitor outreach, registration nudges, and daily event updates, each optimised for conversion.

Outdoor & On-Ground Branding

• Bus & Auto Branding

Smartly designed high-impact creatives for Bengaluru's buses, autos, and other public transport vehicles to maximise citywide presence.

• Standee Designs

Information-rich, directional and promotional standees were deployed across airports, hotels, offices, and the event venue.

• Plaque Creative

A commemorative plaque designed with a dignified tone, aligned to government protocol and industrial gravitas.

Outcome & Impact

Enhanced Visibility & Engagement

Strategic rollout of digital, print, and transit media ensured exceptional visibility and audience recall for CPX 2025.

Strong Industry Participation

The integrated campaign helped drive interest and participation from across the chemicals and petrochemicals value chain.

Seamless Delegate Experience

Functional, well-branded collaterals enhanced the overall experience for attendees, supporting effective crowd flow and information access.

Strengthened Brand Identity

Each designed asset reinforced CPX 2025 as a cutting-edge, globally relevant platform with a forward-looking industrial narrative.

Conclusion

The CPX 2025 communication and design suite demonstrates how strategic creative thinking can transform a large-scale industry event. From buses to badges, banners to inboxes, each touchpoint was designed to drive visibility, create impact, and elevate the participant experience.

Entrusted by the Department of Chemicals and Petrochemicals, Rishiraj Media's Creative Factory approach ensured that CPX 2025 was not just publicised, it was powerfully positioned across every possible communication channel.