6 easy steps to rebrand your business
The business environment of today is always changing. As a result, most businesses will have times when they need something new. And rebranding is often the solution. Branding is an important part of running a business and can be crucial to getting new customers. Making a great first impression will increase your chances of making a sale right away. However, figuring out when your project needs a new way of doing things is really only one part of the plan. More importantly, you need to make sure you're following a plan that will work. You have to ensure that both your clients and your staff are on board with the rebranding. Here are some tips for making the most of this process.
1. Make a style guide for your brand
When making a plan for rebranding, you must ensure that everyone on your team knows the concept behind it. They should know precisely how to use your new brand values in their work. Here's where a brand style guide really comes alive. This is a list of rules that everyone must follow when making and promoting content that fits the brand. It should be clear what your employees should do when they use your logos, color schemes, fonts, and tonality.
First, make sure your style guide is easy to read and use. Give pictures, written guidelines, and examples from real life. Most notably, your brand values should be accessible to everyone on your team, no matter where they are.
2. Pick your most important branding points.
Once you relaunch your brand, the new assets and beliefs of your brand should be readily available on all offline and online channels for promotion. Ambiguity makes it hard for people to remember, trust, and stay loyal to a brand, and it can even cause more customers to leave. Your objective should be to produce content and design that are consistent so that your brand is impressive and respected both online and off.
Take care of these factors while rebranding:
a) Administration includes things like email accounts, letterheads, business cards, financial statements, presentations, trademarks and sales materials.
b) Logos, key phrases, domain name, redirects, labels, metadata, blog
c) Marketing tools like brand style guides, content standards, social media standards, and newsletter layouts.
d) Promotional materials, like brochures, catalogs, and direct mail that are ready to print
e) Social marketing includes social handles, bios, trending topics, and social content.
3. Start using the new brand Internally
A strong rebranding rollout starts on the inside about six weeks before it goes public. Your employees need to know what modifications have been made to your brand and why. They need to understand why you changed your brand and what your aspirations, texts, and values are. This way, you can ensure that everyone agrees with your ideas and understands what they need to do to help.
Your employees know that rebranding is a complicated process. Soon, they'll start to worry about the consequences of rebranding and how safe their jobs are. Don't just forget about these problems. Rather, you should be open and honest about the process of rebranding. Be creative when you tell people about the rebranding. Take your employees through each step of the rebranding process and let them ask questions. Make sure their fears are noticed and dealt with in the right way.
Your employees should know why you changed the name of the company. For instance, if you did research on the market, tell them what you found. Show the feedback from your customers on social media or deal with the real problems that your brand has had in the past.
4. Tell the public about the rebrand.
Now that you have a good plan for rebranding and have told your employees about it, you are getting closer to the next step, which is to tell the public about the rebrand. When you roll out the new brand, you want to make a lot of noise about it. One of the best ways to do this is to make teasers and share them on social media and through email. Teasers will provide your clients with a look at how you are rebranding, and it will also keep them interested and curious. You could even make short videos that show how things happen behind the scenes.
Writing press releases is one of the simplest ways to tell people about your new brand. Use email and social media advertising to spread the word about your press releases. The goal is to get more people to read your storylines and get the attention of journalists. You also should choose an employee who knows about the rebranding to speak for your firm and do interviews.
5. the rebranding about the users.
Rebranding is normal yet most of your clients might not be happy about these changes. Your objective is to maintain them happy and keep problems with customers to a minimum. Change everything at once when you're updating your brand. So, your customers will be able to see your new brand image in a variety of places. Most importantly, if you want your brand to be more consistent, hire in-house designers or give your advertising to an external agency. Make sure that your brand's values are reflected in all of your advertising material, from your website and social media networks to printable brochures and catalogs. For you, this entails ensuring there is less confusion about your brand.
The most important part of your brand image is getting customer feedback. It tells you which of these rebranding strategies your customers like and which ones you should put more effort into. You could, for example, do online surveys. Send them through email, Text messaging, or even your webpage. Listen to what your online customers say. Many network monitoring tools will let you know when your brand is talked about on social media.
6. Don't limit yourself.
You don't have to only think about business if you want your company to do better. Sometimes the biggest changes come from actions that have nothing to do with your business.
Rebranding is a hard thing to do. You are updating your brand's image, but you must also keep your brand's integrity in mind. This is why you will need a strategic approach and a brand style guide to help your visual design and content marketing teams during the rebranding process. Most importantly, you should always keep an eye on how your clients feel about the change. The rebranding rollout will only be a success if your clients understand and agree with it. Check out Rishiraj Media to rebrand your business successfully.